Complaints Handling Policy and Procedure
Last updated: August 5, 2025
Purpose:
To outline how customer complaints are handled to ensure timely, respectful, and effective resolution, as well as proper documentation for systemic improvements.
Official Channels for Complaint Submission
Customer complaints are only accepted through the following official channels:
Ticketing System
Slack Channels (designated support channels)
For detailed steps, see the "Documenting and Responding to Customer Complaints" document.
Complaint Handling Approach
All customer complaints are handled on a 1:1 basis with:
Professional tone and empathy
Clear understanding of the issue
Thorough investigation to ensure accurate resolution
Complaint Types & Procedures
1. Complaints
These are customer-reported issues that require investigation and resolution. Each complaint must follow the standard information-gathering procedure before it can be documented and processed.
Required Information:
Workspace ID
Agent ID
Call ID (if the issue is related to a specific call)
Action ID (if the issue is related to a specific action)
Supporting Material (e.g., screenshots, video, or documentation of the error)
2. Bugs
Bugs are a sub-category of complaints. Once validated, they are logged as bug reports and immediately escalated to the appropriate internal teams.
The same data requirements as complaints apply.
Bug reports are documented, categorized, and tracked for resolution.
3. Feature Requests
Feature requests follow a similar intake process as complaints and bugs.
Must include relevant contextual information and supporting material.
Documented and submitted to the product or engineering teams for review.
Response Times by Plan Tier
Customer Plan | Response SLA | Channel |
Enterprise | < 8 hours | Slack |
Agency | 24–48 hours | Slack (30 days), then Ticket System |
Growth & Below | 48–72 hours | Ticket System |
Unofficial Channels
The following are not monitored and may experience delayed or no response:
Slack DMs or direct emails
LinkedIn or social media
Any other informal communication methods